Your client read the performance PDF. Then nothing happened.
A practical operating model for turning performance reports into client decisions, owners, and shipped work.
May 7, 20265 min read11
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Agency growth & operations
Agency culture, retainers, scaling, and prospecting ethics.
Performance rituals that fail (and one that stuck)
Why ceremonies rarely ship fixes, and one weekly habit that kept regressions visible.
May 9, 20263 min read16
Selling a performance retainer without "we will rank you #1"
How to pitch ongoing web performance work when the buyer wants SEO magic words and you want a contract you can actually deliver.
May 21, 20266 min read9
Monitoring data as outreach evidence (without being creepy)
PageSpeed numbers are public. That does not licence surveillance-style pitches. Here is how we use audit evidence in cold outreach without sounding like we broke into their analytics.
May 30, 20268 min read8
When the performance budget line item scares procurement (and what to send instead)
Performance budget line items delay in procurement when the SOW sounds vague. Here is what we attach so finance can approve Core Web Vitals monitoring without confusing it with SEO.
Jun 4, 20266 min read7
More clients, same team: scale agency monitoring without headcount
When the roster grows but hiring does not, decide which PageSpeed loops to automate and which still need a human owner.
Jul 14, 20267 min read1