Archive
Generic AI visibility prompts and generic monitoring URL lists fail the same way
Free perf tools: what belongs in a stack vs what belongs in a buyer's matrix
Two device stories, one URL: why averages lie
First two weeks of a performance onboarding (realistic scope)
Outgrowing GTmetrix: what agencies ask next
What performance checks belong in CI (and what belongs in monitoring)
When the performance budget line item scares procurement (and what to send instead)
Portfolio dashboards: what multi-tenant changes day to day
Monitoring data as outreach evidence (without being creepy)
Bots read fast pages too: what we reprioritised after an AI-crawler audit
Checkout is not the homepage: e-commerce signals we watch
Alert policies people actually follow (spoiler: fewer routes win)
Selling a performance retainer without "we will rank you #1"
INP in production: what we wish we had measured earlier
What we discuss when implementing our agency CWV checklist
PSI on Tuesday, panic on Thursday: when spot checks break
Manual PageSpeed runs are honest; they also do not scale
Performance rituals that fail (and one that stuck)
Your client read the performance PDF. Then nothing happened.
Seven third-party script patterns we triage before touching CSS
Welcome: performance for people who ship client sites
Introducing Watcher: Why we are building a better way to monitor performance