Your site looks AI-generated. Here's how to fix it
The default look is underspecified taste, not a hard model limit. Brief with references, name visitor jobs, then audit the live URL and accessibility tree.

The default look is underspecified taste, not a hard model limit. Brief with references, name visitor jobs, then audit the live URL and accessibility tree.

Agents and screen readers share the same semantic layer. A green Accessibility category is not proof that money-page actions have roles, names, and landmarks machines can use.

A pre-build checklist: job vs chatbot, least privilege, approval gates, evals, cost, when you need WebMCP and MCP, and who monitors the URLs the agent needs.

FID became INP, AI rewrote coding and discovery, frameworks churned, and agency clients started asking for field data instead of one Lighthouse screenshot. Field notes from the middle of 2026, not a nostalgia list.

GEO papers, answer-engine playbooks, crawl hygiene, zero-click studies, and entity graphs do not agree on the first lever. Agencies need a way to choose the right lens, not another vendor checklist.

Institutional LLMs, EuroHPC, publisher bot controls, and agent standards are converging. A practical map of what changed, with examples agencies can use in client conversations without turning into policy pundits.
