Audit the accessibility tree, not only the Lighthouse a11y score
Agents and screen readers share the same semantic layer. A green Accessibility category is not proof that money-page actions have roles, names, and landmarks machines can use.

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Articles tagged with #seo
Agents and screen readers share the same semantic layer. A green Accessibility category is not proof that money-page actions have roles, names, and landmarks machines can use.

Long-lived tabs, force-reload band-aids, and Playwright soak tests for DOM nodes and listeners. Why a cold PageSpeed run misses leaks that appear after hundreds of client-side navigations.

PSI is a strong lab-and-field performance reference when you read the right rows. It is a weak substitute for information architecture, SEO completeness, or one-run truth.

Apps and AI answers handle plenty of daily questions. Websites still matter when someone needs to verify, pay, book, or read docs, but only if the destination loads and works.

GEO papers, answer-engine playbooks, crawl hygiene, zero-click studies, and entity graphs do not agree on the first lever. Agencies need a way to choose the right lens, not another vendor checklist.

SEO reporting shortlists usually start with rankings and Search Console. The gaps show up later: brand depth, PageSpeed data, per-client maths, and whether the client portal survives a vendor change.
